About Crest Rock
Diversified financial services,
built on institutional standards.
Lending, investing, and wealth management for individuals, businesses, and institutions — accessible, transparent, and professionally managed, without requiring institutional connections or seven-figure commitments.
Our Story
Finance that works the way it should.
For too long, the full range of financial services — from flexible lending to professionally managed investments — was fragmented across providers or reserved for institutions and ultra-high-net-worth individuals. Crest Rock Finance was founded to change that.
We bring lending, investing, and wealth management together on a single platform, combining finance expertise with modern infrastructure. The goal is not to impress with complexity, but to remove it — so that serious financial services are clear, accessible, and properly governed.
Everything we build sits within a regulated framework as an Appointed Representative of Goldcrest Financial Planning Limited. That shapes how we price, how we communicate risk, and how we treat customers throughout the relationship.
By The Numbers
Trust built on transparency
£1.2bn+
lent across product categories
8,400+
loans and investments processed
98.7%
customer satisfaction
24/7
platform availability
FRN 810649
regulatory authorization
Figures shown are illustrative and reflect launch-period framing. Actual operational metrics will replace these as Crest Rock’s transaction history accumulates. FRN 810649.
Our Approach
Four principles behind everything we build.
Regulated by design
We operate as an Appointed Representative of Goldcrest Financial Planning Limited (FRN 810649). Compliance is built into how products are designed and how customers are treated — not bolted on afterwards.
Diversified by default
Lending, investments, and wealth management under one roof — across individuals, businesses, and institutions. A single platform for the full financial-services spectrum, rather than a single product.
Transparent by principle
Clear pricing, plainly explained risk, and an immutable audit trail behind every action. We believe informed customers make better decisions, and our reporting is built to support that.
Customer-first
Fast digital onboarding, responsive support, and products designed around real needs — with particular care for customers in vulnerable circumstances, consistent with the FCA's Consumer Duty.
Leadership
The people behind Crest Rock
Experienced people across lending, investment management, compliance, and technology.
Christopher Dick
Chief Executive
Christopher leads Crest Rock with a focus on building a diversified financial services platform that is accessible without compromising on rigour. He has spent his career across lending and structured finance, and is responsible for the firm's overall strategy, culture, and its commitment to transparent, customer-first delivery.
Barbara Prentice
Head of Lending
Barbara oversees Crest Rock's lending proposition across personal, SME, corporate, and specialised products. Her focus is responsible, affordable credit: clear pricing, sound underwriting standards, and lending decisions that work out well for the borrower. She leads the teams that design and assess the firm's loan products.
Said Fassi
Head of Investments
Said leads Crest Rock's investment and wealth management activities, from managed funds to fixed-return and structured products. He is responsible for ensuring the firm's investment propositions are clearly explained, suitably framed, and aligned with each customer's objectives, always with appropriate risk disclosure and professional oversight.
Catherine Holloway
Head of Compliance & Risk
Catherine is responsible for compliance and risk across the platform, working within the firm's status as an Appointed Representative of Goldcrest Financial Planning Limited. She leads on regulatory engagement, financial-promotions sign-off, KYC and AML controls, and the immutable audit standards that underpin customer trust.
Marcus Reid
Head of Customer Operations
Marcus runs Crest Rock's customer operations, from digital onboarding through to ongoing support. His focus is removing friction for customers while maintaining the controls a regulated firm requires, and ensuring help is available and responsive — particularly for customers in vulnerable circumstances.
Our Values
Principles that guide every decision.
Integrity
We do what we say, and we say what we mean — including about risk.
Transparency
Fees, rates, returns, and risks disclosed clearly and up front.
Accessibility
Serious financial services, without requiring institutional connections.
Innovation
Technology that removes friction while preserving rigour and control.
Our Partner Network
Working with leading institutions
Crest Rock collaborates with banks, custodians, compliance advisors, and analytics providers to deliver regulated financial services.
Illustrative depiction of partner network types. Brand names shown are sample marks, not Crest Rock’s actual current partner roster. Real partner details available on request.
Get Started Today
Build with confidence. Borrow with clarity.
Whether you're financing growth or growing wealth, Crest Rock supports you with FCA-regulated solutions.
FCA Authorised · Segregated Accounts · No Hidden Fees